This cooperation will help marketers using the Unity platform to easily and effectively expand advertising campaigns to the CTV platform
Recently, Unity (NYSE: U), the world’s leading real-time 3D interactive content creation and operation platform, announced a strategic product and business cooperation with Roku (NASDAQ: Roku), the number one CTV platform in the United States*, which will help Mobile apps easily extend app install advertising campaigns to CTV (connected television).
Through this cooperation, Roku’s high-quality traffic resources will be combined with Unity’s user growth industry technology, aiming to provide mobile application marketers with a unique and smooth experience to help them achieve customer acquisition goals on the CTV platform. Roku’s Action Ads provide a seamless conversion path from ad viewing to downloading, not only allowing advertisers to measure ad effectiveness through clicks, but also providing viewers with a smooth app discovery experience.
Unity’s performance-based marketing solution built specifically for Roku builds a bridge between app customer acquisition and CTV advertising. By connecting Roku’s large-scale, high-quality CTV advertising resources with the Luna from Unity app marketing platform, this collaboration provides mobile app marketers with the opportunity to use CTV advertising to acquire customers, and builds a closed loop of performance measurement and optimization. Roku’s Action Ads provide a smooth advertising experience that allows viewers to simply use the Roku remote to download the game to their mobile device of choice and then return to continue watching CTV content. In addition, from the exposure of TV ads to the completion of user downloads, application marketers can conduct a comprehensive effectiveness evaluation of the entire process to help them reduce costs and increase efficiency.
In addition, the Luna from Unity platform will provide a smooth experience for campaign setup, management and optimization. After application marketers log in to the Luna from Unity platform, they only need to select Roku in the marketing channel list to easily implement cross-channel media buying through one platform.
*Based on Hypothesis Group December 2022 streaming viewing time data
**data.ai counts the top 100 games based on the 7-day average of global downloads, covering the App Store and Google Play Store (as of September 19, 2023)
About Roku
Roku is a pioneer in bringing streaming to TVs. We provide users with the content they love, empower content publishers to reach massive audiences and monetize them, and provide advertisers with exclusive capabilities to reach consumers. Roku TV™ models, Roku streaming players and TV-related audio devices are available through direct sellers and/or authorized TV OEM brands in multiple markets around the world. Sales of Roku-branded TVs and Roku smart home products are limited to the United States. In addition, Roku operates The Roku Channel, an entertainment content platform through which users can access Roku’s exclusive original content. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, California, United States.
About Unity
