Game-Time report/On November 27, reporters learned that ByteDance’s game business will undergo large-scale business shrinkage in the coming years. For games that are already online and performing well, they will seek to divest them while ensuring operations; Projects that have not yet been launched, except for a small number of innovative projects and related technology projects, will be shut down.
Zhaoxi Guangnian stated that there will indeed be business direction and organizational adjustments, and it will focus more on the exploration of some innovative games and related technologies. But at the same time, we will also do a good job in the continuous operation of already launched products to fully protect the rights and interests of players.
Founded in 2019, Zhaoxiguangnian is the game R&D and publishing business brand of ByteDance. Similar to ByteDance’s emphasis on globalization, Chaoxi Guangnian also attaches great importance to globalization. Its overseas releases of “RO Ragnarok: The Birth of a New Generation” and the Marvel IP card mobile game “MARVEL SNAP” have achieved certain success, among which “MARVEL SNAP” won the 2022 TGA Best Mobile Game Award.
In the domestic market, “Crystal Core” launched by Chao Xi Guangnian in July this year is considered to be the first “big hit” of Chao Xi Guangnian’s self-developed game. Qimai data shows that “Crystal Core” was launched on the iOS platform in its first week. The turnover reached nearly 70 million yuan, and it ranked among the top ten best-selling games in the App Store for nearly a month. The recently launched science fiction-themed survival RPG game “Planet: Reboot” had more than 10 million new users in its first week of launch, and is currently ranked among the top 10 best-selling games and the top 6 free games.
People close to ByteDance revealed that the decision was discussed repeatedly for a long time by business leader Yan Shuo and ByteDance CEO Liang Rubo. Liang Rubo believes that although the game business has achieved certain results, in the past few years, Byte Games has pursued “big and comprehensive” projects, with unfocused projects and scattered resources. It should invest energy and resources into more basic, innovative and imaginative things. project.
