On May 9, Feishu Shennuo’s sub-brand focuses on overseas gaming.MeetgamesHeld in Shenzhen“Keep Refreshing’s 10th Anniversary Customer Appreciation Meeting”. At the meeting, Meetgames introduced its full-stage publishing services for the penetration business, from product establishment, testing and verification, release preparation, volume growth to long-term operations, accompanying the growth of overseas game companies throughout the process. At the same time, Meetgames worked with industry partner experts to conduct in-depth sharing on overseas game market insights, purchase volume, localized creativity, social media marketing, and digital operations, helping overseas game manufacturers seize overseas opportunities and improve their publishing success rate.
opening speech
Xie Fugui, General Manager of Game Industry of Feishu Shennuo Group
Xie Fugui, general manager of gaming industry of Feishu Shennuo Group, delivered a speech
“How to Win the Whole Link of Gaming Overseas”
In response to the above pain points, Gao Bo, head of CSM in the game industry of Feishu Shennuo, shared “How to Win the Full Link of Games Overseas”. He said that the essence of overseas distribution is to link game products and users in a digital way. Feishu said Meetgames, a sub-brand of Shushennuo that focuses on overseas games, can accompany and empower game companies in overseas distribution at different business stages.With professional customized services + one-stop SaaS service platform, we provide overseas game companies with various distribution services including customized research, product testing, media purchasing, advertising placement, creative materials, integrated marketing, and SDK tools.Help domestic game customers break down barriers to overseas expansion, lower the threshold for overseas expansion, and quickly start going overseas.
“2024 Global Market Trend Insights”
“Game Chance Track”
Subsequently, experts from Feishu Shennuo and the upstream and downstream of the overseas ecological industry shared the pain points and challenges faced at each stage of overseas game distribution. Mina, SensorTower account director, and Huang Min, head of Feishu Shennuo Meet Intelligence, respectively shared their insights on global market trends in 2024 and the game opportunity track to help overseas game manufacturers.Gain insight into the cutting-edge gameplay of the global game market, gain an in-depth understanding of changes in player preferences and demands, and improve the success rate of project approval.
“How to Integrate Product and Effect on Google Game Purchases”
“New Power for the Growth of Overseas Games under Changes in Global Marketing Markets and Channels”
Faced with the diversity of consumer preferences in different regions around the world and rising traffic costs, how to strategically locate and accurately reach core audiences has become an urgent problem for overseas companies to solve.In response to this type of problem, Xia Bing, Google’s game industry key account manager, shared in his speech how the game purchase volume isUtilize Google’s various advertising products to cover diverse audiences, break through the boundaries of effectiveness, achieve the integration of product and effect, and facilitate game distribution.Lou Mixue, head of game optimization at Feishu Shennuo, also gave a keynote speech on “New Power for Growth of Games Overseas under Changes in Global Marketing Markets and Channels”, focusing on the various pain points of overseas launch of games.Solutions for advertising optimization operations and diagnostic consulting.
“Refined Analysis of Advertising Creativity and Marketing Case Study”
“Creative Booster empowers overseas creatives to reduce costs and increase efficiency”
As the traffic dividend fades, the frenzy of creative involution is also coming quietly. How to rely on creativity to break out of the siege? AppGrowing’s senior overseas industry analyst first gave a speech on “Refined Analysis of Advertising Creativity and Marketing Case Study”.Insights into overseas mobile game market trends in Q1 2024, difficulties in overseas advertising and marketing of games, and analysis of advertising strategies for popular new gamesCutting-edge insights are shared on three levels.Feishu Shennuo Creative Booster Senior Creative Director Zhang Minze fromAI localized copywriting, AI local digital people, intelligent localization templates, media intelligent queryFour Perspectives shared how AIGC helps localize game overseas creativity, and introduced how Feishu Shennuo’s one-stop creative platform Creative Booster empowers overseas creativity to reduce costs and increase efficiency.
“Localized Marketing in Japanese Overseas Markets”
“Using the X media platform as the engine to customize game marketing strategies and build a core player ecology”
“Differentiated Brand Strategy”
After the craze of game publishing subsided, the dilemma of user loss emerged. How to choose a marketing strategy that suits the game and adapt to local conditions, deeply understand the preferences of local players, choose a suitable community platform to establish a strong user ecosystem, and maintain a highly sticky core active player group have also become overseas. A big problem for game manufacturers.In response to this problem, Shen Ruoji, head of media and business of Feishu Shennuo’s Japanese subsidiary, first discussed the important issues of China Mobile’s gaming overseas.Overseas market Japan as an example, introducing the usage of local social media applications and localized media placement strategies.Later, Liu Siyi, the head of Xccel, gave a keynote speech on “Using the X Media Platform as the Engine, Customizing Game Marketing Strategies, and Building a Core Player Ecosystem”, introducing the role of overseas games inVarious marketing methods on the X platform.Su Xingcong, head of MeetForce, Feishu ShennuoDifferentiated brand strategyFrom an angle, combined with cutting-edge trend insights and excellent overseas cases, he explains how new and old games achieve ice-breaking and sustainable marketing when going overseas, and shares how MeetForce’s one-stop overseas marketing solution works.Help the long-term growth of games from release to retention.
“Using AI Technology for Cost Optimization and Precise Operations”
“Google Cloud helps build an AI innovation platform”
“Construction and Application of Digital Technology for Overseas Marketing in the Game Industry”
With the development of AGI and the technological advancement of AI innovation platforms, how can overseas games effectively utilizeAI technology for cost optimization and precise operationsand improving user retention in a saturated market environment has also become a major challenge.Google CloudSenior expert Chen Geng first shared how Google Cloud helps game customers build an AI innovation platform. Zhao Zifeng, head of Feishu Shennuo’s Meet Experience business, shared “Construction and Application of Digital Technology for Overseas Marketing in the Game Industry”,Use digital technology solutions to empower the game industry’s entire chain of overseas product development and advertising.
