This year’s summer seems to be coming earlier than in previous years.
Perhaps it is to avoid June, when a large number of new products are being released, and the overcrowded months of July and August, or perhaps it is to avoid the launch of the national server of “World of Warcraft” and “Black Myth: Wukong”, which are bound to become the focus of the industry. ” is on sale, and the May Day holiday has just ended. In addition to annual products such as “Dungeon Fighter: Origins” and “Singing Tide”, there are also several key new products from major manufacturers that will be introduced to players this month.
These new games not only bring together multiple tracks and categories such as 2D, action fighting, ARPG, JRPG, and SLG, but also include products that have received preliminary market verification, or have mature IP and broad audience base, making They have considerable potential to impact the charts.
Gyro also compiled the following charts based on public information:
Tencent: “Dungeon Fighter: Origins”, “Star Daybreak”, “Heroes of Might and Magic: Battle of Lords”, “Cartoon Hay Day”
This month, Tencent plans to launch a wide range of new products and types. Among them, the most eye-catching one is “Dungeon & Fighter: Origins”. This product, which has been on the mobile side for 4 years, will be officially launched on May 21. With a huge player base, DNF mobile game will be launched on the day of public beta. It is bound to become the focus of players all over the Internet. The only question left then is where this product will end up at the top of the best-selling list.
As the first derivative mobile game of the “Honor of Kings” IP, “Honor of Kings: Star Break”, which is expected to be launched on May 24, has also received a lot of hope from the outside world. However, apart from this label, this product is also relatively rare in China. It is expected that the composition of the user groups attracted by the “All-Stars Brawl” type action fighting mobile game will be very complex after its launch, and how to balance the preferences and needs of various players will be crucial. Whether it is the appeal of this national IP or players’ acceptance of this type of gameplay, they are all waiting for this test.
In addition to these two products, Tencent is expected to launch “Heroes of Might and Magic: Battle of Lords” and “Cartoon Hay Day” this month. The former is an SLG product with Ubisoft’s genuine authorized IP, while the latter is a classic hit product developed by Supercell and has officially landed in the domestic market this time.
NetEase: “Traveler on the Wrong Road: Overlord of the Continent” and “Lord of the Rings: Strife”
Before the launch of flagship products such as “Sixteen Voices of Yanyun”, “Seven Days of the World” and “Eternal Tribulation Mobile Game”, NetEase selected two products endorsed by well-known IPs for the transition to May. As a derivative mobile game of the IP of “The Crossroads Traveler”, the pioneer of the HD-2D style that has been very popular among players in recent years, “The Crossroads Traveler: Overlord of the Continent” strives to retain the flavor of the original work in terms of music, art and combat system, and escapes from the The traditional second-game framework strives to bring players a stand-alone gaming experience, but this may also be a “challenge” to the gaming habits of domestic players.The spinning top was also made not long agoMore detailed review.
“Lord of the Rings: Strife” is an earlier overseas SLG product of NetEase. This product was launched overseas at the end of 2021 and once reached the top of the iOS best-selling list in many countries. However, the current domestic announcement is relatively low-key. After all, for NetEase, the highlight is yet to come.
Crow Game: “Screaming Tide”
As another high-standard, high-investment open world two-dimensional product, “Ming Tide” has attracted a lot of attention from the outside world since its release. The number of global reservations has exceeded 20 million, and now it will finally be released on May 23rd. Players officially meet. Previously, “Ming Tide” has gone through many rounds of testing and adjustments, and drastic changes have been made to the text, plot and other aspects. In the second-game market, which has already “died once” last year, can “Ming Chao” once again ignite the enthusiasm of players and the market? Many people are waiting for the answer to this annual blockbuster second game.
bilibili game: “Three Kingdoms: Conquer the World”
Heartbeat: “Let’s Go, McFun”
“Let’s Go Muffin” is a vertical placement RPG that Xindong returned from overseas. The game focuses on cute Q-print style and casual placement gameplay, and also incorporates lightweight social elements. It was launched in December last year and at the end of January this year. It has been launched in China, Hong Kong, Macao and Taiwan, and is still firmly in the top 10 of the iOS best-selling list. This time the Chinese server is launched, the heartbeat also pays attention to it. The market performance of the game is worth looking forward to.
In addition to the above-mentioned products, many new products such as “Journey to the West: Painting of the West” and “Yongyue Fengya” will be launched in May. Among them, the Chinese-style place-and-place card product “Yongyue Fengya” is developed by Suhe Mao’an Studio and will be launched on May 15; “Journey to the West: Painted Journey to the West” will be launched on May 16 and is a game released by Changyou. A Chinese-style card RPG with the theme of Journey to the West.
“Mingchao” and DNF mobile games take the lead, and the high-end game will start in advance in May
Last year, popular mobile games such as “Back to the Future: 1999”, “Backwater”, “Fearless Contract”, “Crystal Core”, “Blue Files” and “Cara Picchu” embraced the “abundant traffic” summer schedule, and they are already on the schedule this year. Looking at products such as “Need for Speed: Assemblage”, “Operation Delta”, “Sixteen Voices of Yanyun”, “Seven Days in the World”, “Zero” and other products, the summer season is still busy.
But what’s different this year is that two annual products like “Crying Tide” and “Dungeon Fighter: Origins” were launched one after another in May, which is a signal to start this year’s “high-end game” round in the game industry one month in advance. .
This year’s super topical game “Black Myth: Wukong” is scheduled to be released in August. The new mobile game newcomers who originally had a ridiculously high marketing and publicity cost have only a few important marketing “nodes” in a year, and now they are reserved for this The hot fermentation period for node work has also shrunk.
Judging from the development time and the desire to quickly prove themselves in the market, “Ming Dynasty” and “Dungeon Fighter: Origins” should be the most impatient.
——”Ming Chao”: “I saw how the two-dimensional version of last summer’s film turned out!”
——”Dungeon and Fighter: Origins”: “World of Warcraft’s national servers are back!”
One of “Crying Tide” and “Dungeon & Fighter: Origins” is mainly aimed at the two-dimensional enthusiast group, and the other is mainly aimed at the basic audience of DNF PC games. Judging from the audience portrait, there may not be much overlap, but there is no doubt that both will become This month’s topic is the center of the game industry. It remains to be seen what kind of waves the launch of one after another will cause. Because there are new variables in the market: It is foreseeable that although major mobile game companies will soon focus on heating up the mobile market again, what cannot be ignored is that many game companies nowadays mainly focus on small games. Moreover, there are more and more mini-games whose performance and effects are even better than those of popular mobile games.
Category upgrades, IP endorsements, and marketing to grab sales, what kind of strange tricks will each company use?
Everyone is still afraid of the lesson learned from last year’s summer season, which is that even if the quality of products is crowded, very few can really stand out from the market. The “new marketing” of the mobile game “Ni Shui Han” has been continuously reused by NetEase, which has left a deep impression on the industry. The popularity of the “stitched game” “Phantom Parlu” has also made practitioners deep in thought. The industry has gone through an exhausting period. After completing the stages of “volume subject matter”, “volume art” and “volume content”, we are once again faced with the question of what users want.
Just like a virgin boyfriend, you can keenly discover her new desires and satisfy her, but this is easier said than done. Therefore, we may not be too optimistic about some new mobile game products released this year. Especially now there is competition from mini-games. Since last year, mobile games packaged with mini-games have been released on mobile APPs one after another. This year there are only a lot more.
Of course, those who have their own advantages will use them more. For example, bilibili’s “Three Kingdoms: Conquering the World” game has not yet been launched, but it has already relied on the advantage of being backed by the Bilibili platform and relying on a large number of second-generation Up creators to gather rich content in the community. ecology.
For example, some products will use some “unexpected tricks” to grab sales in advance. The good performance of “Let’s Go McMuffin” when it was launched in Hong Kong, Macao and Taiwan was inseparable from the closely linked “linkage-endorsement-kol promotion-advertising” Marketing chain, this time the national server also took the lead in officially announcing the “line puppy” that is in line with the healing tone, taking the lead in grabbing the audience.
In general, even though the new products in May are already “full of masters”, this is just the beginning of the summer melee. This summer, SOC, MMO, FPS, SLG and two-dimensional tracks will be crowded. Not only that, “God-level” contestants from major manufacturers, but also “World of Warcraft”, which has returned after the “reunion” of Blizzard and NetEase, and “Black Myth: Wukong” in the single-player buyout field, will also meet players soon.
What kind of industry changes will come after this storm? We’ll find out in a few months!
