[Game-Timespecialarticlenoreproductionwithoutauthorization!】
Game-Time report/ MiHoYo stated that it will promote the filmization of game IP
While overseas players are binge-watching the “Fallout” series, there has been a lot of news and action in the second-game field recently in the direction of film and television.
Not long ago, the public account “Fiery Party Flag” reported that the Party branch of the Shanghai Municipal Party Committee’s Propaganda Film Department also conducted special research activities in MiHoYo after exchanging with companies such as Folding Paper and Tengjing China.
As we all know, Folding Paper’s Nuan Nuan movie “Nuan Nuan and the Dream God” will be announced in 2022, and Tengjing is because of Riot Games’ League of Legends IP. Previously, “Battle of Two Cities” caused a sensation at home and abroad. .
As for MiHoYo, although MiHoYo currently does not have any public film projects, it was mentioned in the relevant WeChat account article, “MiHoYo company comrades stated that they will seriously study the Shanghai Movie City Three-Year Action Plan. Promote the transformation of the company’s game IP into movies.”
Regarding the film and television adaptation of miHoYo’s games, Game-Time remembers that the last time there was a key action or statement was in September 2022. At that time, the “Genshin Impact” project team announced that the “Genshin Impact” project team would work with world-renowned animation production The “Genshin Impact” animation project co-produced by the company ufotable (Ufotable) was officially launched, and the concept video of the animation project was released for the first time that day.
Taking into account UFO Club’s impressive historical achievements, including but not limited to “Demon Slayer: Kimetsu no Yaiba”, which has grossed over 500 million U.S. dollars at the global box office, as well as “Fate/Zero”, “Fate/stay night: Unlimited Blade Works”, “Legend of Zestiria” “
Although not much news has been revealed about the long-form animated series “Genshin Impact” in the past two years, MiHoYo has actually made a lot of attempts in the animation field through its products in recent years. Through self-exploration and cooperation with outstanding teams at home and abroad, miHoYo’s games such as “Honkai Impact: Star Rail” have released a number of short films with different styles, narrative and conceptual tendencies, and different weights in multiple key versions. .
For example, the style of “Xuanhuang” released in October last year is similar to traditional Chinese comics, and the narrative is relatively strong. The “Pinoconi” version of the animation “Tick Tock!” was recently previewed for New Planet. Let’s sleepwalk together! 》, in terms of style, it is more American retro comics, and overall it pays more attention to the communication of concepts.
Although this time MiHoYo only stated that it is exploring the filmization of its IP, and does not mean that any project has been approved or is being promoted, Game-Time is actually looking forward to MiHoYo, which is very successful in content-driven games. Can it give the audience the long plot experience they want?
However, although the author is very much looking forward to it, one must know that both in terms of production and narrative, the inherent needs and production mechanisms and processes of movies and feature short films are completely different. Being able to do a good short film does not mean being able to arrange a good feature film.
What’s more, the movie is a real test of the box office appeal of MiHoYo and its games, that is, whether players are willing to pay for it outside of the game. Although MiHoYo has a certain influence in the game industry, it is not oriented towards a broader general audience. In the user market, it is not certain how much box office MiHoYo can recover after theater distribution takes the lion’s share.
So if you want to see MiHoYo’s logo in cinemas, Game-Time thinks you have to wait a little longer.
You Xing Xiu Shen’s operation, the second game video advertisement lasted for 25 minutes and shocked foreigners
However, although MiHoYo’s animations and movies still need to wait, Nexon’s game “Blue Files” has recently put its own animated series on the streaming platform. It is reported that the animation project celebrated the 2nd anniversary of the game’s Japanese server in January last year. On the occasion, it was officially announced that it will be produced by Yostar Pictures, a subsidiary of Yostar, in cooperation with Candy Box Animation.
It is worth mentioning that “Blue Files” also made a cool move overseas, that is, the complete first episode of the animation and the complete set were directly used as advertising materials for the game. One advertisement on YouTube lasted 25 minutes, which caused a lot of controversy. Japanese players who saw the advertisement discussed it hotly.
Although it is conceivable that the click-through rate of this advertisement may be average due to reasons such as the automatic jump of Youtube’s own advertisements, users’ habit of clicking to jump to advertisements, and the frequent free gifts for Youtube members.
However, this wave of operations by Youxing also caused discussion on social media. It can be said to be “taking the game’s advertisement (animated series) as a (Youtube) advertisement, and finally turned it into an advertisement (social media discussion).”
Although this animation has a polarized reputation in China due to the recent “men are not allowed to play” campaign in the secondary game market. As someone who doesn’t play games, the viewing experience at Station B may be confusing, and the environment of the barrage and comment area is also not good.
As far as Game-Time’s personal opinion is concerned, if you want to follow the contributions of the official game account of Station B (it seems to have been deleted), you need to choose to close the barrage and comment area at least for the first episode. At present, the second episode is much better than the first episode in terms of animation quality and discussion environment.
The Youtube comment area is filled with messages from players thanking the official
However, on MyAnimeList, the animation still received a score of 7.87 (the same as “Mobile Suit Gundam: Witch of Mercury”), which is not high, but it can also be said to have landed smoothly. Compared with other second-game derivative animations, the quality is Pretty passable.
