What new surprises will AI-enabled TV experience upgrades create? Not long ago, Hisense officially released the self-developed Xinghai large model, starting the evolution of TV AI. On April 9, at the CITE 2024 Shenzhen Electronics Exhibition, Hisense made a concentrated appearance with innovative products such as the industry’s first highest-segment Mini LED TV 110UX, laser TV Starlight S1, art TV, mural TV, and e-sports monitor, allowing people to experience AI TV Open new scenes and new experiences.
AI empowerment refreshes the peak of image quality
The new self-developed Xinghai large model launched by Hisense breaks through the bottleneck of traditional command-based language dialogue and realizes “real-person assistant” natural dialogue interaction, making it the most powerful Chinese large model in the TV industry. Through full-link AI upgrades of sensor, chip, light and screen, Hisense launched the newly upgraded ULED
At this Shenzhen Electronics Show, Hisense exhibited a matrix of large-screen products over 98 inches using the ULED X full-scenario AI computing image quality platform, including new products such as UX, U8, and U7. Among them, the 110-inch Hisense TV UX, as the industry’s only full-link chip custom TV, achieves the industry’s highest 40,000+ partitions, the industry’s highest 10,000nits peak brightness, 165Hz high refresh rate, and 90% BT.2020 high color gamut, achieving the pinnacle of audio-visual experience .
Laser TV: Leading the new trend of viewing movies on a 100-inch large screen
As the founder of the global laser display industry, Hisense showcased its “over 100-inch” product lineup such as the Laser TV Starlight S1, the world’s first foldable laser TV, and the world’s first 8K screen sound-emitting laser TV, satisfying people’s needs for hundreds of inches. The imagination of the era of large-screen movie viewing paints a picture of the future of high-quality movie viewing at home.
As the first choice for replacing 100-inch large screens, Hisense Laser TV Starlight S1 adopts the “foldable screen frame and rollable diaphragm” solution, which is 100% easy to install, allowing 100-inch large-screen TVs to easily enter mass homes. Starlight S1 is also equipped with Hisense’s self-developed LPU digital laser engine, which reaches the industry’s highest color gamut of 151% DCI-P3, perfectly restoring the true colors of movies and games and bringing a cinema-level immersive viewing experience.
AI covers the whole scene, reconstructing the atmosphere, home decoration and game play
Home decoration highlights the taste of life, and the TV formats are also rich and colorful. Art TV R7 and Mural TV R8 unveiled at the Shenzhen Electronics Show can meet users’ personalized and multi-scenario needs. Art TV R7 uses a detachable floor stand that can be placed in any corner according to the home decoration layout, while Mural TV R8 can be installed on the wall like a picture frame. It is worth mentioning that art TV extends the traditional audio-visual functions of TV and assumes the role of atmosphere amplifier and companionship. With the blessing of the Xinghai large model, Hisense Art TV has the function of Vincentian pictures, and you can freely create paintings as interior decoration, or even become the background wall for group photos. For example, you only need to say “I want a landscape painting” or “an oil painting style forest”, and a privately customized masterpiece can be generated immediately. It can also be switched at will according to the style and theme, making the scene application more diverse.
The Hisense e-sports monitor 34G6K Pro in the game experience area has a 1000R curvature and 180Hz high refresh rate. Its performance ranks among the top in the industry, allowing gamers to play popular e-sports games.
New AI application unlocks new ways to watch European Cup football
What is particularly worth looking forward to is that as the 2024 European Cup approaches, Hisense TV will use AI technology to unlock new ways to watch football for fans. When you watch the live game, the changes on the field of other teams in the same group, such as goals, red and yellow cards, etc., will be actively pushed out; you can also use fuzzy commands to query the schedule, player information, and game appointment reminders, so you don’t have to worry about missing it. Wonderful schedule.
Since the beginning of this year, the trend of large-screen in the global market has accelerated. In the global 100-inch and above TV market, Hisense TV shipments rank first in the world; according to Aowei Cloud data, as of February 2024, Hisense TV has the highest market share in the world. The domestic sales volume share of 100-inch and above TV market is 36.01%, ranking first in the industry.
