The report not only details the latest application data and trends in the mobile gaming industry, but also explores new tools, channels and methods to drive growth and maximize revenue.
Beijing, April 11, 2024——Adjust, a leading monitoring and data analysis company, today released the “Game Application Insights Report”. The report is the industry’s first integrated learning resource for game studios, developers and mobile marketers. The report not only contains global mobile game application data, but also integrates professional insights from AppLovin and its advertising creative team SparkLabs. In 2023, game application installations and in-app revenue achieved significant growth, and this momentum will continue in 2024. Many game subcategories have risen again, highlighting the significance of new strategies such as AI tools and CTV channels for marketing promotion and large-scale expansion.
“Some believe that one of the reasons for the stagnation of the mobile gaming industry is market oversaturation. While this view is valid, it ignores the positive role of competition in driving growth.” AppLovin Vice President of Global Business Development Director Daniel Tchernahovsky said, “Every day we see many partners releasing new products quickly and achieving success. The mobile game “Monopoly GO!” is a good example. It was released in 2023 and became the most profitable in the same year. Game list.”
In today’s mobile gaming industry, the old model can no longer meet the needs of large-scale growth. Marketers must embrace change and adapt quickly and flexibly in the face of changing audience expectations, advances in technology, and increased monitoring sophistication. The new “Game Application Insights Report” is based on data, covering 5,000 popular applications on the Adjust platform and the total data set of tracking applications. It not only reveals the latest trends in the mobile gaming industry, but also helps advertisers formulate reasonable marketing strategies and decisions, and ultimately Break through the fierce competition.
This report, jointly produced by Adjust and AppLovin, also delves into generative AI and its use in marketing promotions. In addition to this, the report also discusses the unlimited potential of CTV as a growth performance marketing channel.
● Hybrid casual games are booming,The average monthly active user (MAU) revenue is 800% higher than that of hyper-casual games, which is mainly due to the application of monetization elements in games. In addition, the click-through rate of this category also exceeded that of hyper-casual games, reaching 30%, ranking first in the game sub-category.
● Game in-app revenue continues to rise,In 2023, the year-on-year growth rate will reach 6%. In December, it was 17% higher than the average for that year and a year-on-year increase of 21%. This strong growth trend has also continued in 2024, with in-app revenue increasing by 13% year-on-year in January.
● Racing and simulation games perform well,The year-on-year growth in installation volume was 61% and 53% respectively. Arcade games followed closely behind, with installs and sessions increasing by 38% and 19% respectively.
● The game ATT license rate is significantly higher than other categories,The global average licensing rate in Q1 2024 reached 39%, 3% higher than Q1 2023 (36%). Indonesia, the United Arab Emirates and Brazil have the highest licensing rates, all at 49%.
In addition, the report also includes successful cases from well-known game developers and publishers such as Hypercell Games, Mamboo Games, VividJoan and Widogame, providing marketers with a reliable reference for practical insights and best practices.
Tiahn Wetzler, Director of Content and Insights at Adjust, said, “Game developers and studios should use high-quality tools that focus on next-generation technology, AI, and personalized experiences in order to rely on new channels and platforms to achieve expansion. While re-increasing the number of installs and sessions, , find users who are willing to play games and pay.”
About Adjust
Adjust is a subsidiary of AppLovin (Nasdaq: APP). It aims to help a large number of applications achieve monitoring and business growth on multiple platforms from mobile to connected TV. It is deeply trusted by marketers around the world. Whether it’s a fast-growing digital brand or a brick-and-mortar company testing the app waters, Adjust can help guide their app marketing journey. Adjust’s powerful suite of measurement and analytics provides deep insights into marketing performance, key insights, and essential tools to help marketers achieve superior results.
Media Contact
Adjust
Joshua Grandy
pr@adjust.com
Source: Adjust
