As a loyal viewer of “Walking with the Phoenix”, Lin Gengxin’s recent actions can be said to have touched Gyro’s heart.
Xingzhi Shenli is constantly being searched for, and now that the daily drama-watching is over, you can also watch the various interactions between Shenjun and Bicang King online, which slightly fills Gyro’s window of drama-watching. Several of the topics related to King of Glory and Lin Gengxin were very popular. I thought it was just celebrities playing King of Kings together, but who knew that when I clicked in, I saw Xingzhi Shenjun playing cosplay, and the cosplayer was none other than the new King of Glory character— —Da Siming. I have to praise the official 8G network speed of The King. The show is still airing and the collaboration was released simultaneously.
After careful study, Gyro found that the new hero Da Siming cosplayed by Lin Gengxin has many similarities with the Xingzhi Shenjun in “Traveling with the Phoenix”, especially in terms of identity, mission and personal feelings. For example, Da Siming is The shaman Yunmengze has the mission of “wielding his sword to kill evil spirits and protect all souls”, and “Xingzhi”, as an ancient god, also shoulders the important task of stabilizing all living beings in the three realms; and “Xingzhi” looks indifferent to everything, but also It is very similar to Da Si Ming’s attitude of not being moved because of the performance of his priestly duties.
In Gyro’s view, it would be too one-sided to analyze such a high-volume topical event solely based on the popularity of the drama. Since the launch of “Honor of Kings” in 2015, many memorable heroic characters have been created, such as Lan, Yunying, etc. Some are carried out through local cultural tourism linkage and cultural and creative cooperation, giving characters rich humanistic values; some use diverse content creativity to amplify the characteristics and charm of heroes…images that are in line with Chinese aesthetics, intriguing character stories, and innovative skill mechanisms. , so that new heroes often win the love of players as soon as they go online. What makes Gyro even more curious is how Xiao Wang understands players so well. Every time he launches a new character, he not only firmly taps into players’ interests in traditional culture, but also takes into account the popularity and depth of cultural communication?
Therefore, Gyro conducted an in-depth study of relevant hot events before and after the launch of Da Siming, and found that Wangzhe is actually very good at digging out interesting points in traditional culture and using novel ways to show its charm; across time and space, starting from user content preferences, close to user concerns hot spots to create explosive content. Perhaps this is Da Siming’s secret code for getting out of the circle. It is foreseeable that this will also become an important way for Honor of Kings to continue to create cultural products that meet the needs of the public and maintain the vitality of the game.
The cultural origins spanning more than 2,000 years allow players and characters to resonate at the same frequency.
As early as when Da Siming was first launched, “Honor of Kings” invited Professor Dai Jianye of Central China Normal University to interpret the Chinese romantic view of life and death behind it through the source of character design and story background.
Teacher Dai Jianye, in addition to being an old professor loved by young people, he is also an interesting old man with a Macheng accent who talks about “holy shit” and “shit” all day long. Any boring history and culture, through his narration, will become quite down-to-earth content, which is in line with the spiritual concepts and content consumption preferences of today’s young people.
The inspiration for the setting of Da Siming comes from “Nine Songs of Da Siming” written by Chu State poet Qu Yuan during the Warring States Period, which depicts Da Siming as majestic, mysterious, loyal to his duties, supervising the good and evil of human nature, and controlling life and death. The image of great power. As an expert who has studied ancient literature in the literary world for many years and is also a very popular old professor among users, Mr. Dai led users to trace the cultural origins and came to the real location of Yunmengze, where he gave an on-the-spot account of The small “life” classroom transcends the heaviness of thinking about life and death, gives young users a more transparent perspective on life, and calls on users to cherish the present.
As Professor Dai Jianye said, it is written in “Nine Songs: Da Siming”: “It is necessary to fix people’s lives, and what to do when they are separated and combined.” Life and death are both parts of life. Only by facing life and death squarely can we be more Cherish the opportunities in life. As the god in charge of life and death, Da Siming reflects the Chinese nation’s romantic fantasy about the meaning of life, warning the world not to be afraid of life and death, and not to be obsessed with the afterlife. Only by cherishing the present can we return without regrets.
Compared with the cultural linkage of previous game products, the design of Da Siming based on traditional Chinese culture has not only attracted great attention from the industry, but also gained the attention and praise of a large number of users. Through the touching background story, players can understand that as a hero in charge of life and death, Da Siming’s otherworldly temperament comes from his experience. The full sense of contrast also pushes the player’s favorability towards the character to a climax. .
In fact, it is not easy to tell a character story well. On the one hand, given that contemporary players are generally accustomed to fast-paced entertainment and the pursuit of a sense of fun, spending great efforts to write good character stories is a major threshold in itself. On the other hand, it is not easy in itself to create more immersive life value content based on amplifying the attractiveness of the characters.
Game characters come into reality, allowing players and heroes to interact across screens
With the popularity of ACG culture, cos has become an intuitive way for users to express their favorite works. As for the accumulation and accumulation in the field of cosplay, “Honor of Kings” only has a lot more. During the New Year’s Eve event at the beginning of the year, “Honor of Kings” invited a number of celebrities to cosplay into game characters, which was recognized by many players, celebrity fans, and cosplay enthusiasts, and received rave reviews from netizens. When “Traveling with the Phoenix” attracted attention from the outside world, Wang Zhe predicted the popularity of the show and collaborated with Lin Gengxin. As the series aired, Lin Gengxin continued to be on the hot searches for his role as the God of Action, and his subsequent cosplay of Da Siming also successfully became popular.
Wang Zhe has always worked hard to restore the cosplay, and after the broadcast of “Traveling with the Phoenix”, users creatively prepared for the two leading actors’ CP sugar-coating, pushing the event to a climax. At the previous press conference of “Walking with the Phoenix”, Zhao Liying said, “Not only does she have a good-looking body, but she also has an interesting soul.” Lin Gengxin created a funny emoticon package, which instantly became a hot topic among fans and netizens.
In the short video of Da Siming’s cross-dressing released by Lin Gengxin on Douyin on April 3, this sentence was printed on the banner and broadcast through a loudspeaker, which was in extreme contrast with the subsequent Da Siming’s cross-dressing. I saw him holding the sword, and with the words “Use the sword to kill the evil, all evil will be scattered”, he turned into a cold and coercive wizard, and restored the movements that appeared in many CGs to the extreme, just like It’s like Da Siming has really stepped out of the game. Players have a full sense of immersion, and it is extremely enjoyable. This reminds them of the heroine of “Traveling with the Phoenix” – Zhao Liying once cosplayed Gongsun Li.
Therefore, many netizens asked Etlin to update “protect our shooters”, but Lin Gengxin took the initiative to reply “Can’t catch a little bit” and “I will be her Yao”. This double-entendre response not only expresses his shared identity as a player with netizens, and interacts with netizens on the same frequency, but also integrates the game interaction with the plot relationship, instantly arousing the excitement of the King player and fans of the “Traveling with the Phoenix” drama. enthusiasm. Users had a lot of fun focusing on the meme “Lin Gengxin turned Zhao Liying’s original words into a banner”. Spread spontaneously by users with high enthusiasm, on April 6, the topic #林gengeng commented on being her yao# ranked first on the Douyin entertainment list and sixth on the overall hot list; on April 7, #林gengxinwodo Her yao# was ranked No. 1 on Weibo’s hot search list, and Kuaishou’s “Entertainment” hot list soared to No. 1 on the third list. Related discussions continued for many days.
It is worth mentioning that when Lin Gengxin was filming the cosplay blockbuster, King of Kings officially invited KPL professional players to visit the class. The well-known cosplayer Kawano Hana was also invited to the scene because of the artist’s dream plan, and became Lin Gengxin’s cosplayer. assistant.
Celebrity fans, e-sports audiences, and two-dimensional cosplay enthusiasts broke through the barriers of circles and enthusiastically communicated in the linkage video comment area, which not only further boosted the popularity of the event, but also strengthened the emotional link between Honor of Kings and users.
Finally, there is the long-term value aspect. In recent years, as users have changed, market tastes have continued to change. And how does “Honor of Kings” go through cycles amidst changes and achieve long-term operations?
Taking the current King of Kings collaboration with Lin Gengxin as an example, “Honor of Kings” relied on its professional advantages accumulated over the years to accurately predict the popularity potential of “Hong Kong Phoenix” and finalize the cooperation with the artist, so that it can release it at the right time when the series is most popular. High-quality artist collaboration content has won the attention and favor of users. Not only that, after the content was launched, it also used the pre-embedding and fermentation of plot points to successfully ignite public topics and output high-quality content that the public loves to hear and see, pushing this “unstained” Da Siming into reality and connecting with players. There was a lively and interesting cross-screen interaction. It makes everyone happy to participate, and a steady stream of second-generation content continues to accumulate, eventually radiating to a wider user base. The popularity of Da Siming is still increasing to this day.
In the past, we often said that in the era of refined user operations, every link is indispensable. And leveraging users with content will undoubtedly become more competitive in an era where high-quality IP games are emerging one after another.
Deeply rooted in traditional cultural soil, innovative content forms are introduced to strengthen the emotional bridge between games and users.
If a game product wants to continue to impress players, it must rely on the game’s rich and diverse gameplay, immersive audio-visual experience, three-dimensional and vivid character creation, and inexhaustible cultural power. In addition to taking into account the above approaches, Wang Zhe also realized that high-quality products need to rely on novel content creativity and diverse communication paths to attract players to pay attention to new characters and actively join in to try them.
For example, the latest skin “Hai Yue – Golden Crow Negative Sun” was launched in conjunction with the Chengdu Sands Museum not long ago in “Honor of Kings”. The skin is based on the golden cultural relics of the Sun God Bird, and is designed with green and gold as the main colors. The splendid craftsmanship of the ancient Shu civilization is restored on the new skin of the hero Haiyue. When the skin was launched, Qi Wei was also invited to participate in cosplay, transforming into a sun bird to show off the beauty of the skin. In terms of content, it innovatively uses an anthropomorphic short play to showcase the beauty of the cultural relics in the Sands Museum and highlight the cultural significance behind the “Chinese cultural heritage symbol” the Sun Bird.
For “Honor of Kings”, which has been operating for many years, there are as many skin linkages as this with cultural significance, such as the Tengwang Pavilion linkage skin, the White Heliang Goddess skin, the Dunhuang series skins, etc. Behind these skins, they may represent a period of history, regional culture, or the incarnation of some kind of national style myth. And young users can have a deeper understanding of the traceability meaning behind it through the digital carrier of games.
Of course, the above examples are only a very small part of the value exploration done by “Honor of Kings” in the past. After years of accumulation, it is no exaggeration to say that kings can be found more or less in various cultural fields. Focusing on culture and emotion, King strives to explore the balance between inheriting tradition and adapting to modern trendy art forms, and outputs high-quality content that can withstand scrutiny, allowing players to feel deep sincerity and excellent experience, forming an emotional memory unique to players and games. .
Conclusion
Throughout the gaming industry, the cultural influence of “Honor of Kings” has always been at the forefront of the industry. Its consistent and stable output has created a strong cultural atmosphere for the game bit by bit, winning wide recognition and praise from users, becoming a new benchmark in the industry for the depth of integration between game products and Chinese traditional culture.
In today’s stock era where “traffic anxiety” is sweeping the industry, it has managed to keep up with the needs of the times and boldly broaden its boundaries. By continuing to provide players with unique emotional value and rich and diverse content experiences, it has always burst out with strong enthusiasm amidst the excitement. vitality.
