In 2023, the competition in the overseas industry will intensify, and under multiple pressures, many overseas brands will fall into a growth dilemma. The continuous optimization and tightening of platform privacy policies, changes in consumer habits after the epidemic, and the turbulent international situation all restrict overseas players, resulting in smaller and smaller profit margins.
Under adversity, the old thinking is becoming more and more unworkable. People who go to sea should seek changes as soon as possible and seize the last opportunity in the second half of 2023. To this end, Google has launched a series of overseas monetization activities, sharing the knowledge of monetization dry goods on AdMob, Adsense, and App to Web, helping overseas players to bid farewell to traditional games, explore new sources of traffic, tap new markets, and develop new revenue growth points.
