I have heard this argument a long time ago that UGC may be the second half of the development of the game industry. Today, it can be said that there are very few products that can truly seize such opportunities. Some people may ask, where is the problem? In other words, what is the core of UGC? “Egg Boy Party” is currently recognized as the product that understands UGC the best. The two core big moves it has launched recently have truly interpreted the development path of UGC with the main axis of co-creation of value.
The so-called co-creation of value is the official promotion of the value evolution of creators from growth to recognition, so as to achieve ecological co-prosperity. On the one hand, taking the[Super Craftsman Recruitment]that recently announced Danzai’s annual UGC event as an example, the official set up a virtual stage for creators to display their self-growth, allowing all users to vote for outstanding super craftsmen to participate in the year-end important event. Big event. Through the self-presentation work – the evolutionary context of referendum, it reflects the close relationship between personal growth and ecological development under the synergy of both parties.
From efficient tools to all-round support for growth, we sincerely protect creators
It is not difficult to see that behind the 2.0 upgrade of Danzi Workshop’s UGC – a blockbuster incentive plan of 500 million in two years, is that “Danzai Party” has always paid attention to user demands and paid attention to high-frequency users during the development period of UGC 1.0. UGC tools iteratively and comprehensively provide creators with the results of self-expression and clear growth paths. Creators are an important resource for the UGC ecosystem and are also an indicator of the stickiness of ecological creation. Therefore, paying attention to their growth and dedicating all-round support with tools, teaching and other resources is not only a return to the “user-oriented” UGC development route, but also a small glimpse into the big picture to gain insight into how “Egg Boy Party” will be in the 1.0 period A good window to build a solid foundation for UGC ecology.
In the era of UGC 1.0, Danzai UGC has almost raised the tooling process to the same level as the production frequency of official game content, vigorously promoting the construction of ecological infrastructure. With the help of “fool-like” easy-to-use creation templates, players only need to visually drag and drop on their mobile phones to complete the entire creation process. This low-threshold creation tool directly maximizes user-friendliness in creation. As the process of tooling continues to accelerate, “Eggboy Party” has successively introduced AIGC functions such as[Architecture Generation][Pixel Text and Pixelation Generation][Video Generation Action]etc., to further open up the creators’ capabilities around the goal of reducing the creative burden. ideas, allowing them to focus more on the creativity itself, and achieve remarkable results in improving quality and efficiency.
From zero threshold to intelligent creation, users have established good creative confidence and enhanced mutual trust with the creative ecosystem. On this basis, Danzai UGC is also constantly seeking new iterative directions to further enhance the diversity of creations. During this period, the most significant change was the unconditional sharing of more professional game production rules and technical elements with players, promoting the further improvement of tools. For example, several major functional modules such as “Egg Code”, “Shooting UGC”, and “Customized Vehicles” were recently revealed. In addition to continuing to maintain low-threshold operating characteristics, the most obvious thing is that the creative upper limit has been increased, such as ” “Egg Code” only performs statement splicing through front-end visualization to realize the relatively complex interaction logic in the past.
The “Shooting UGC” function first revealed at the workshop’s UGC online exchange meeting last week has extended the creative channel to the shooting gameplay field that is recognized as more difficult by the industry. It has rich modules such as firearms system, force system, and life system. With the support of functions, it helps players create rich shooting gameplay content.
As the tooling process of Danzi Workshop becomes more and more perfect, the requirements for users’ creative skills are also “rising.” In order to further deepen the connection between creators and tools, and gradually establish a comprehensive support and growth mechanism for creators with different levels of needs, “Eggman Party” not only launches “Eggman Workshop Small Classroom” and “Creator Workshop Open “Nanny-level” manuals for workshops such as “Classes”, and also launched creator exchange meetings, online workshop UGC exchange meetings, and a series of brand activities “Artisan Academy”, aiming to start from the perspective of professional teaching assistance, communication and mutual benefit. , to help every creator learn sustainable creative skills and better serve content creation.
For example, at the teaching level, in response to the pain points and different segmented demands of users in the creation process, the “Artisan Academy·Training Camp” has established a rapid growth channel, covering everything from training to actual combat, including high-quality course resources, star craftsmen Lectures, real-time interaction and other forms ensure that every user who enters the camp can apply what they have learned and learn from each other, and take a more comprehensive look at creation, rather than just treating it as a skill in a specific field. We have even noticed that there are a group of talented creators who have successfully obtained the opportunity to “debut” as they continue to grow. Creators such as “Xinxin Xiaonai” and “Serious Summer” stood out through the “Artisan Academy Training Camp” and became official contracted authors.
At the same time, the creativity of map content often occurs in the collision process of player communication, so “co-help” is integrated into the “Artisan Academy·Exchange Day” activities as another unique perspective. Through a nationwide offline communication tour, “Egg Boy Party” promotes user communication based on creative interests, which is not only a good supplement to the teaching level, but also further enhances users’ emotional communication.
With the support of the above-mentioned regular creator exchange activities, major annual UGC events such as the Creator Conference once again amplify the outstanding annual achievements of creators to a larger stage. Judging from the recently launched warm-up event for the annual blockbuster plan -[Super Artisan Recruitment]it is essentially to amplify the relationship between creators and the UGC ecosystem. Driven by the goal of “co-creation means co-construction”, creators use tools to realize their creativity, increase the thickness of ecological content, and find self-growth. For example, the creator “Puxi Cola.”, who majored in art, benefited from the Danzi Workshop editor and the high degree of freedom of creation environment, and put the “butterfly” element that symbolizes the free soul in his heart into the map. It expresses the longing for beautiful things, and also allows millions of users who have experienced its map to resonate with it and obtain spiritual healing.
Incentive plan focusing on personal values is upgraded
According to the usual understanding, value needs a carrier to express it. Interpreted from the perspective of the creative relationship, this is an “equivalent exchange”, that is, a balance between user contributions and gains. The “Co-Create Egg Era” plan integrates a large number of competitions for different creative levels. Through different creative track divisions, it focuses on the improvement of creative abilities to achieve multiple incentives for creators.
Specifically, the overall creation competition includes the monthly creation competition “Artisan Creation Month” represented by the “Workshop” series, the comprehensive creation competition “Workshop Creation Competition”, and the “Workshop Component Reward” for discovering high-quality creative components. “Order”, the “Paradise Craftsmen’s Great Welfare” that blends different creative themes, and the exclusive vertical category construction competition that combines festivals and special nodes, etc., together constitute the comprehensive competition system of Danzi UGC.
With monthly or annual permanent creative competitions, whether it is the exploration of diverse creative directions or the broad appeal to creative groups, they play a “setting stage” role and are an important support for the entire UGC competition ecology. For example, the “Artisan Creation Month” is launched on a monthly basis. By specifying diversified creative directions, each niche’s creative track can be “visible”, thereby assuming the function of a “creative excavator” event. For example, in November, creation is limited to three directions: knowledge, creativity, and training. Users have a wider degree of creative freedom, and can refresh their creative thinking through the process of comparing with past accumulation, and continuously obtain benefits.
In contrast, the “Workshop Creation Competition” starts from the improvement of users’ global skills and invites all users who are committed to showing their own creativity to participate. As the most influential and profitable event in the ecosystem, the “Workshop Creation Competition” serves as a stage for maximizing the value of creation, attracting users of all levels to “compete” and realize their personal creativity. At the same time, it is also open and inclusive because of its openness and inclusiveness. The nature of the competition has become the first choice channel for “Egg Boy Party” to explore high-quality creativity and select outstanding creative talents. For example, the award-winning authors of the second workshop competition in February this year, such as Zhenyang Gaoyue, Yimilan White Rose, and oo Naisi Rabbit Mi Squid, all became high-profile winners of the year at the Creators Conference in June. Star craftsman.
In a diversified UGC ecosystem like Danzai, users’ creative preferences must be different. Segmented around these different creative interests, “Egg Boy Party” also encourages these users to persist in their creations. For example, in more subdivided and vertical creation tracks such as “Workshop Component Bounty Order” and “Vehicle Competition Creation Competition”, the official focuses on guiding users to output creative components and vehicles, setting the threshold for creation competitions. Further reduction also allows every subtle ingenuity of the creator to have an independent and exclusive display stage.
The exclusive construction competition that combines festivals and special version nodes expands the theme of the event from a horizontal perspective and expands the creative vision to a wider field. For example, the recently launched national style construction competition “Ancient Yun Hua Zhang” focuses on the display of traditional culture. In the past, there were also many themes such as “City Travel Plan” and “College Reenactment Competition”. It can be said that the creators are in touch with the current situation. Real life creates deeper connections.
For those creators with higher pursuits and unique talents, the official will continue to tap them to become officially signed authors, opening up a clearer future for them. This group of signed creators will also enjoy more exclusive rights and interests: on the one hand, their creative income will further increase significantly, and on the other hand, they will also have priority rights such as an increase in the number of map releases and early access to new versions of the editor.
For social media content creators, the official has also launched official support and incentive rights on all platforms. Excellent content creators can participate in community-exclusive content incentive activities and receive incentive bonuses and official traffic for high-quality and popular content. tilt.
In other words, the UGC2.0 incentive system is not just an increase in investment, it is more concerned with how to deeply explore the upper limits of creators’ abilities under the grand ecology and form an important value link with the UGC ecology – which can be Real gains can also be reflected in personal growth and the value dimension of self-realization.
Conclusion
In about a year since its launch, “Egg Boy Party” has well captured the golden period of UGC ecological growth and pushed itself to the forefront of the track. Tracing its origins is the foundation laid from the establishment of the game project. Continuously iterate and adjust direction during ongoing operations.
