The latest data from the Sensor Tower store intelligence platform shows the revenue and download rankings of Chinese mobile game products in overseas markets in March 2024. The detailed list changes are as follows.
Special note: This report only counts app store IAP estimates and does not include advertising monetization revenue and third-party Android channel revenue in China.
Revenue list of overseas mobile games in March
“Last War: Survival Game”, a 4X strategy mobile game that integrates casual gameplay, saw in-app purchase revenue increase by 40% again in March, exceeding US$100 million, setting a record high, and for the first time it topped the overseas mobile game revenue list. Sensor Tower data shows that “Last War: Survival Game” continues to expand new user groups by placing a large number of casual gameplay advertising materials, and maintains frequent SLG gameplay updates to retain core players. In the past six months, it has attracted more than 240 million U.S. dollars in total, South Korea and the United States The market contributed nearly 30% of the total revenue respectively.
In March, Diandian Interactive’s “Whiteout Survival” continued to maintain stable content updates and launched a series of activities such as “Anniversary Celebration”, “Lantern of Blessings”, “Lucky Rainbow Pack” and “Easter”. During the period, internal purchase revenue increased by 9% month-on-month, ranking second in the revenue list.
The Japanese version of the Joy Net Games adventure RPG mobile game “Legend of the Mushroom Brave” added a comic world view, a magical lamp goddess and a Shiba Inu companion character, and launched localized operations such as the “Thousand Lanterns Ukiyokai” and spring limited cherry blossom viewing activities. Tops the best-selling list of Japanese iOS mobile games. At the same time, the English and Vietnamese versions of the game were launched in early March, and topped the iOS mobile game download charts in the United States, France, Germany, Brazil, Southeast Asia and other markets on the first day. The outstanding performance in new markets drove the overseas in-app purchase revenue of “Legend of the Mushroom Warrior” to increase by 63% month-on-month in March, winning the title of overseas mobile game revenue growth and ranking third in the revenue list.
As the first anniversary celebration approaches, in late March, miHoYo’s “Honkai: Star Rail” launched a new 2.1 version “Fanatic Rush to the Abyss”, and launched new characters “Yellow Spring” and “Golden Sand”, a new plot “Velvet Lane” “Demon”, the new activity “Interstellar Travel”, etc., and the icon was updated at the same time. Then the game’s daily revenue rose rapidly, breaking the highest record in overseas markets since its launch. In March, overseas internal purchase revenue increased by 51%, ranking fourth in the revenue list. Among them, Japan and the United States, the markets with the highest overseas revenue, increased by 35% and 68% respectively.
Revenue growth list of overseas mobile games in March
On the occasion of the 6th anniversary of its launch, Tencent’s “PUBG MOBILE” launched a new version 3.1 and “Sky Wonderland” themed gameplay in mid-March. At the same time, with the launch of “PUBG MOBILE 6th Anniversary”, “PUBG MOBILE × Bentley” and “RP A6 Endless Sand ” and other activities have been launched one after another. The game’s overseas in-app purchase revenue in March increased by 39% month-on-month, ranking fourth on the growth list.
In mid-March, Mutong Technology’s MOBA mobile game “Mobile Legends: Bang Bang” launched its annual celebration “MLBB ALLSTAR 2024” and launched activities such as “March StarLight” and “The Aspirants Skins”. The launch of new characters and skins promoted the game Overseas revenue in March increased by 38% month-on-month, ranking fifth on the growth list.
With the launch of a new version and new plot “Battle of Fancheng”, Lingxi Interactive Entertainment’s Three Kingdoms-themed 4X strategy mobile game “Three Kingdoms: Strategy Edition” has seen rapid daily revenue growth in the Japanese market. In March, overseas revenue increased by 70% month-on-month, returning to the Ranked 16th on the revenue list and ranked 7th on the growth list.
In mid-March, Luzhu Games launched a new fantasy-themed MMORPG mobile game “Pandora: Prophet of Destiny” in the Chinese, Taiwan, Hong Kong and Macau markets. With its novel occult theme and exquisite characters, local celebrity endorsements and a large number of benefits, as well as YouTube advertising , topped the iOS mobile game download list and best-selling list in the Taiwan market on the first day of its launch, and was shortlisted for 8th place in this issue’s growth list.
Lemon Weiqu’s two merged mobile games “Gossip Harbor®” and “Seaside Escape®” achieved another good performance in March, with revenue increasing by 30% and 41% respectively, ranking 10th and 11th on the growth list. Sensor Tower data shows that the revenue of “Gossip Harbor®” in March has surpassed the classic merger mobile game “Merge Mansion” and ranked second in global merger mobile game revenue.
Download list of overseas mobile games in March
“PUBG MOBILE”‘s overseas downloads increased by 20% month-on-month in March 2024, ranking first in this issue’s overseas mobile game download list.
The download performance of Ivy Mobile’s “Subway Princess Runner” remained strong in March, ranking second on the download list.
In mid-to-late March, NetEase’s tactical competitive mobile game “Blood Strike” launched a new season and pass. In March, overseas downloads increased by 196% month-on-month, returning to the third place on the download list.
