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With more than 10 million in cash, players can make a living. How well does Tencent’s new product understand MMO players? IDC report: The domestic game cloud market is stable and improving, and Tencent Cloud once again leads the way in usage scale
【Game-Time News】

New Year’s Day has just passed, and the Spring Festival is not far away from us. Looking at the current hot topics such as Harbin tourism, it makes people want to stop the work at hand and visit the great rivers and mountains of the motherland to celebrate the upcoming Year of the Dragon.

In the recently launched “Dragon Leap over the Great Wall” version of “Peace Elite”, many players have really experienced the travel addiction of climbing the Great Wall without leaving home. On Weibo, Douyin and other platforms, you can see players posting their Great Wall check-in pictures. Suddenly, visiting Longji Mountain has become the most important moment of each game.

Players responded highly to the new version

In this new version, the game is based on the architectural form of the Ming Dynasty masonry Great Wall, and meticulously restores the side walls, enemy towers, towers and oars and other architectural structures. Both the overall scale and details are exactly the same. In addition, the official created a famous spring scene with blooming mountain flowers, which makes players feel like they are in a real famous section of the Great Wall. It is no wonder that everyone is participating so enthusiastically.

So “Peace Elite” has made great efforts to integrate important landmarks of the Chinese nation into the game. Is it really just to build a holy place to check in? While sightseeing and searching for resources, what else can we gain from the Great Wall? A brief review will reveal that “Peace Elite” may have already sown deeper seeds in players’ hearts.

The “Guardian of the Great Wall” amid the punch-in craze

Why can the new version create a check-in holy place? In fact, after entering the game and playing two games, you can clearly feel that “Peace Elite” focuses on the theme of “Dragon and the Great Wall” and made a very detailed design, focusing on the “combat” and “guarding” parts to present the heroic feeling of visiting the Great Wall. .

Enter the island map and skydive directly to Longji Mountain, and you will see a giant dragon lying on the ground. From the dragon’s body stretching up the mountain road to the dragon’s head looking up to the sky, the production team shaped the Great Wall and the mountains into a giant dragon that is about to soar into the sky, which is both clever and majestic.

Players can teleport directly to the dragon head, but if they run all the way up, they can have the experience of climbing the Great Wall. The production team didn’t just copy and paste a Great Wall-like building, but filled it with details and supplies. People can’t help but ignore the countdown and admire and search all the way until they walk up to the faucet to see all the mountains and small areas.

Different perspectives from different players

Special mention here is the two wonderful cutscenes of teleporting to the dragon head and activating the dragon platform. In order to give players a better viewing experience, corresponding camera check-in points are set up along the building, allowing players to experience multiple camera operations such as flying over the Great Wall, as well as experience the spectacular scenery of the Great Wall at different times such as dusk and night.

The rich scene design naturally inspires a high degree of participation from players. You can see many players’ fancy check-in and second-generation videos on Douyin. Players make full use of fireworks, love smoke bombs, beacon towers and other props and interactive scenes to capture scenes of “high-altitude wonders”, presenting different aesthetics of the Great Wall.

Extracted from videos posted by Douyin users

In terms of combat, in order to ensure players’ immersive tour, the Great Wall itself is designed as a “gun-free zone” where battles cannot begin. However, the surrounding Dragon’s Back Pass and the addition of various new tactical props and new mounts have greatly enriched the competitive experience.

First of all, after the event is triggered on the Dragon Tower, players can directly control the dragon in the sky with their teammates, overlook the entire map, and calmly go to the expected location to gain strategic advantages. This provides a lot of room for operation for the team’s overall tactical planning.

Secondly, there are the “Tiger Talisman” that can upgrade supplies by killing enemies, the “Portable Wolf Smoke” that makes people fly into the sky, and other new props that can derive various tactics. These props have brought convenient three-dimensional movement, equipment supply and location detection, and have also made Longji Pass a hotly contested place for military strategists in the near future. Fierce battles for the strongest team are taking place every day.

There is also the newly added mount “Horse”, which also refreshes the expressiveness of high-speed mobile combat and will test the player’s operational level. Watching the exquisite “horsemanship” and rapid shooting in the horse fighting videos on social platforms is a pleasure to watch.

Extracted from videos posted by Douyin users

In the oasis world, players can follow Sister Gilly’s mission and become a glorious “Great Wall Guard”. By boarding the enemy’s platform to observe the enemy’s situation, and engaging in missions such as a “fight for rations” that resembled a whack-a-mole,Gradually understand the daily life of a Great Wall guard and experience the significance of the Great Wall from the perspective of “defense”.

Thus, for the first time, I learned that soldiers who lived a long garrison life would carve chessboards on the ground as a way to temporarily forget the cold and the pain of leaving home.

On the bricks of the Great Wall, information such as maintenance status and relevant responsible persons will be engraved for traceability. Such a mature management system now seems to be a record of the hard work of ancient craftsmen.

These real historical memories are naturally and vividly connected by the game, allowing players to experience what it means to defend their country and borders from the perspective of a guard. Gilly will also bring quizzes on the Great Wall knowledge, allowing players to consolidate what they have just learned and further appreciate the value of the Great Wall. The special “Descendant of the Dragon” headgear obtained after completing the entire quest line is the finishing touch.

With the gameplay content of the new version, “Peace Elite” obviously also hopes to convey the spirit of guarding the Great Wall into reality.

“Peace Elite” will join hands with the China Cultural Relics Protection Foundation, the Beijing Municipal Cultural Relics Bureau and Tencent Charity to support public welfare projects related to the protection and repair of the Jiankou Phase 5 Great Wall to provide practical help for cultural relics protection. At the same time, all peaceful players will also have the opportunity to participate and continue to deeply understand the sense of responsibility of guarding the Great Wall.

For example, a while ago, the well-known artist Yang Di formed a “Peace Construction Team” with 15 top Douyin anchors, gathering islands and oasis worlds to complete the game task of protecting the Great Wall, striving to leave their ID names on the Digital Great Wall. Today (January 9), you should be able to see the ID of the Peace Construction Team on the engraved tiles in the game.

From January 5th to January 12th, players can also obtain small red flowers by completing event tasks. If you collect 4 small red flowers in total, you can receive the title of Great Wall Guardian. When the total donation of more than 30 million small red flowers across the server, the Tencent Foundation will fund the Great Wall archaeological work of the fifth phase of the Lijiankou Great Wall protection and repair project, and players can also receive Tencent charity badges.

It is not difficult to see that through the gameplay content of the new version, players will not only gradually feel the protective significance of the Great Wall, but also contribute to the protection of the real-life Great Wall monuments through practical actions in “Peace Elite”, as the new version promotes What the film says:“In the past, we guarded peace on the Great Wall. Now we are guarding peace on the Great Wall.”

At this moment, I believe that the Great Wall is not just a simple new scene in the game, but a spirit that connects the inheritance of reality. While players were checking in, taking photos, and flying on dragons, they unconsciously realized the spiritual value and charm contained in the Great Wall.

Education through entertainment is not empty talk

The version of “Long Leap over the Great Wall” that combines playability, popularization of knowledge, and assistance to public welfare undertakings once again allows us to see the energy carried by the game. After many versions of practice, similar activities have long been a routine operation of “Peace Elite” and can be called an important part of the IP brand.

For example, in May last year, “Peace Elite” launched the Digital Axis Temple of Heaven gameplay in the Oasis world, which places players in the three-dimensional reconstruction of the Hall of Prayer for Good Harvests, the Imperial Vault and other landmark buildings through digital technology, allowing them to immerse themselves in the charm of the Temple of Heaven culture. . In terms of gameplay, vivid interactive content such as ringing the chime bells, participating in blessing ceremonies, and guarding the Kowloon cypress allow players to understand what the “Temple of Heaven blessing culture” is in a more interesting way.

In response to the first National Ecological Day last year, “Peace Elite” also joined hands with the China Giant Panda Conservation and Research Center to launch a special “Giant Panda Secret Realm” gameplay in the oasis world, guiding players to complete tasks and apply to become “Guardians of National Treasures.”

Players can thus interact with the cute giant pandas in the game, and by asking rangers and helping keepers, they can experience the work related to giant panda protection from multiple perspectives, learn the living habits of giant pandas, learn about the national treasure and care for it The daily life of the staff has produced a more practical understanding. At the same time, the game also insists on charity donations, funding a panda habitat restoration project in the Dujiangyan area of ​​the Giant Panda National Park, and investigating and analyzing the panda’s wild habitat.

Obviously, “Peace Elite” is good at packaging culture, knowledge, public welfare and other contents in the form of play. We do not preach, indoctrinate, or apply mechanically, but use attractive themes and gameplay modes to increase user participation, and find entry points that touch people’s hearts and are popular with the public, such as repairing the Great Wall and observing pandas.

The design idea of ​​thoroughly implementing “edutainment through entertainment” in the game can be said to be a major advantage of “Peace Elite” in the production of cross-field cooperative content.

Why do players accept “Peace Elite” game science popularization?

The argument that games should deliver positive value is no longer a new topic, and major manufacturers in the industry have also focused on this dimension in recent years. But in terms of effectiveness, not all projects can reap the expected value. After all, organically integrating games with serious content such as cultural communication and knowledge popularization will test the planning capabilities of the producers.

If it is done too lightly, it will still be pure entertainment; if it is done too deep, it will be easily mechanized and indoctrinated and will not be accepted by users – from this point of view, the results achieved by “Peace Elite” in recent years are indeed obvious to all. Various themes that seemed to be “unable to reach the same goal” were finally implemented accurately in the game, and gained widespread recognition and discussion among players.

Of course, the fact that “Peace Elite” can achieve this level is closely related to the characteristics of its IP itself.

First, the game has strong compatibility with the near future, light science fiction style and big world framework, allowing “Peace Elite” to absorb rich cultural content from various fields.

Second, “Peace Elite” can often find a special angle for the linkage of traditional culture and knowledge popularization, and is willing to implement the original intention of conveying relevant values, so that players can not only have an interesting game process, but also get unexpected gains in the end. . The balanced control brought about by this unique entry point may be the most worthy of reference for the industry.

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