Game-Time report/Games are enthusiastic about public welfare, focusing on breaking through existing boundaries and realizing more positive social values. It has become more and more common today.
In the early years, players believed that the public welfare form of games was nothing more than donations. Today, people are gradually realizing that public welfare lies more in the awareness of social responsibility.
In recent years, with the popularity of games and the improvement of public welfare awareness, games have increasingly become a carrier of positive values in different societies.
On December 28, “People’s Daily” published the public welfare project “Dream Guard: Xinyue Station” in which Tencent’s party game “Yuanmeng Star” participated. This public welfare project will build psychological consultation rooms for 38 primary and secondary schools in Luanping County, Hebei Province, to help improve the mental health of left-behind children in rural areas.
Good games bring happiness and more proactively fulfill social responsibilities
As Tencent’s blockbuster product in 2023, “Yuanmeng Star” has begun to actively fulfill its social responsibilities during the reservation stage.
At the education and public welfare level, the “Dream Guard: Xinyue Station” public welfare project will be specifically organized and constructed by the Luanping County Education and Sports Bureau, and will be built into two categories: “demonstration point” and “standard point”. Among them, two “demonstration points” are built according to provincial standards, equipped with consultation rooms and treatment rooms, with the ability to analyze and evaluate mental health conditions, and carry out corresponding intervention and treatment for students with mental health crises. There are 36 “standard points”. According to the school’s situation, a new psychological consultation room will be equipped with a consultation sofa coffee table, psychological sand table, psychological wall chart, etc., or the existing facilities and equipment will be improved.
In addition to donating and building a psychological consultation room, the Xinhua News Agency Assistance Office previously donated and built a “future classroom” in Tangyang Middle School in Xinhe County in conjunction with Tencent’s “Yuanmeng Star” and Tencent Growth Guardian.
The “Future Classroom” is not only equipped with cutting-edge hardware equipment such as laptops and VR helmets, but also receives software support from the Xinhua News Agency Assistance Office and Tencent in terms of curriculum design, teacher training, etc., to help rural revitalization through science and education.
In addition, “Yuanmeng Star” joined hands with the China Journalists Association and donated a “future classroom” to Wenxian Chengguan Middle School in Wenxian County, Gansu Province, bringing cutting-edge technology into the classroom and providing Wenxian Chengguan Middle School with zero foundation and quick entry. “Future Technology Box” helps Dashan children realize their dreams of technological exploration.
“Yuanmeng Star” also pays active attention to aerospace technology. On the day of launch, “Yuanmeng Star” interacted with China Aerospace and Space Innovation to congratulate the successful launch of the Long March 5 carrier rocket.
In addition to educational charity and aerospace technology, “Yuanmeng Star” is also focusing on more possibilities of digital cultural tourism. At the press conference, “Yuanmeng Star” cooperated with The Paper to create the game map “Shanghai Party”. By integrating Shanghai image elements such as buildings, streets, and landscapes into the game, players can enjoy the game without leaving home. Appreciate Shanghai’s cultural customs and help develop the city’s cultural tourism industry.
This may also be the real value of games in the new era. It not only brings joy to players, but also takes the initiative to assume more social responsibilities and explore the different values of games.
In the past, people judged good games based on whether they were fun or not. On this basis, Tencent’s additional standards for its own games increasingly reflect players’ current requirements for games: whether they can carry more positive value.
Tianmei Studio Group insists on exploring positive value as always. Since 2017, “Glory of the King” has begun to explore and promote excellent traditional culture, and launched a series of cross-border activities such as the “Great Wall Protection Plan” and “The King Presents in Dunhuang”, setting off a wave of awareness of the Great Wall, Dunhuang, Kun Opera and other traditional traditions on the Internet. cultural attention boom.
“QQ Speed” also launched the “Leap Over China” project as early as 2019, and later upgraded it to “Leap Over China”. Taking advantage of the super digital scene of the game, it digitally presents the great mountains and rivers of the motherland and promotes the high-quality development of the cultural tourism industry.
Games increasingly become the main body of public welfare participation
Behind the active fulfillment of social responsibilities and exploration of positive value in games, it is a manifestation that game companies will practice social responsibilities and place them in an equally important position as innovation and development.
The “2023 China Game Industry Report” shows that China’s game users are 668 million, accounting for more than 60% of Internet users and nearly half of the country’s population. The booming scale and influence are not only medals for the game industry, but also mean heavy responsibilities, which constitute the premise for games to be enthusiastic about public welfare, hope to do good public welfare, and realize more positive social value.
To a certain extent, the more the industry develops, the market becomes stronger, and the influence becomes wider, it means that games are increasingly becoming the main participants in public welfare and must bear more social responsibilities.
Implementing positive social values is a long-term undertaking. “Yuanmeng Star” has donated to build psychological consultation rooms, donated to build “future classrooms”, launched cultural tourism map “Shanghai Party” and other initiatives, which are also long-term operations of Tianmei. “Yuanmeng Star” is a manifestation of confidence and determination.
“Economic Daily” published the charity deeds of “Yuanmeng Star”
More importantly, the social attributes that cannot be ignored also make games such as “Yuanmeng Star” a bridge connecting people. Going beyond the single entertainment function of games and further exploring the boundaries of game value can also attract more game manufacturers, Internet companies, and even ordinary people to participate in public welfare undertakings, and pay more attention to groups that have been ignored, such as left-behind children and people with disabilities. Contribute to building a harmonious society.
In other words, the essence of public welfare is to increase public trust in enterprises in order to better carry out public welfare and assume more social responsibilities.
Actively participating in public welfare is a new starting point for “Yuanmeng Star” in the “super digital scene”. By broadening the boundaries of the game’s responsibility and value, it creates more positive value and new possibilities, and then achieves high standards in the game industry. Quality development – not only players gain happiness, but also contribute more technological and humanistic value to society.
Since its launch half a month ago, “Yuanmeng Star” has continued to dominate the free list, and its popularity is evident. Top games that are highly popular and recognized by users are more enthusiastic about public welfare, and their role model effect is undoubted. I believe that with the encouragement of products such as “Yuanmeng Star”, we will see more people actively participating in public welfare undertakings in the future, promoting The game industry actively explores positive value.
