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[Game-Time exclusive, no reproduction without permission! ]

Game-Time reports/Beijing time on July 10, Sony officially announced that it has jointly established a joint venture company Palworld Entertainment (company website: with PocketPair, the developer of the most popular Steam game “Palworld” at the beginning of the year. The company will “carry out various domestic and foreign licensing businesses for the game “Palworld” developed by Pocketpair, aiming to accelerate the all-round development of “Palworld” and expand the influence of the IP.”

This move reminds people of the Pokemon Company, which was jointly established by Nintendo, GAME FREAK and Creatures specifically for the Pokemon brand. Considering the lack of Nintendo games under Sony and the connection between “Phantom Beast Paloo” and Pokemon, it is intriguing.

Sony follows the same pattern and incorporates “Phantom Beast Palu” to match the Pokémon model

As the biggest dark horse in the PC and console game market this year, the success of “Phantom Palu” has sparked discussions about its connection with Pokémon. Regarding the focus question of “whether Palu plagiarized Pokémon”, the Pokémon Company officially stated on its official website at the end of January:

“We have received many inquiries regarding a game released by another company in January 2024. We have not granted any license to use Pokémon intellectual property or assets in that game. We intend to investigate and take appropriate action to address any infringement of Pokémon-related intellectual property.”

Now, half a year later, the Pokémon Company has not announced any meaningful investigation results, and no related legal cases have emerged, which means that “Pokémon Palu” has no copyright disputes for the time being.

The official statement mentioned that Sony Music Entertainment (Japan) Inc. and its group company Aniplex Inc. and Pocketpair, Inc. (Headquarters: Shinagawa-ku, Tokyo, Chairman and President: Takuro Mizobe, hereinafter referred to as “Pocketpair”), the above three companies jointly announced that they have decided to establish a joint venture company Palworld Entertainment, Inc. to carry out various domestic and international licensing businesses for the game “Phantom Beast Paloo” developed by Pocketpair.

The main purpose of establishing the joint venture is to “focus on various (non-game) licensing businesses for “Phantom Beast Paloo” at home and abroad, accelerate the all-round development of “Phantom Beast Paloo” around the world, and expand the influence of the IP. The business development of this joint venture will also be closely related to Pocketpair’s continued development of the game “Phantom Beast Paloo” in the future, so stay tuned.”

In addition, the announcement also mentioned that the “Bilibili World 2024” booth, which will be held on July 12 (Friday), will also sell “Phantom Beast Palu” related products.These products will also be pre-sold online by Aniplex and its group companies Aniplex of America Inc. and Aniplex (Shanghai) Culture and Art Co., Ltd.

Microsoft lost a huge amount of money by missing out on another hit IP!

After the launch of “Phantom Beast Palu”, it has been very popular in both the global and domestic markets, and even attracted more than 5 million Chinese players to join.

In mid-March, PocketPair CEO Takuro Mizobe told foreign media about the company’s future, saying that PocketPair was negotiating to bring “Palu” to more platforms beyond Steam and Game Pass, and was willing to consider cooperation or acquisition offers (that is, selling the company).He confirmed, however, that the company has not yet entered into acquisition talks with Microsoft.

It is worth noting that “Phantom Beast Palu” has actually been launched on Xbox Game Pass and has more than 10 million Xbox players. When Takuro Mizobe said he could sell the company, many people thought that potential buyers would inevitably include Microsoft, but perhaps no one would have thought that Sony would take the lead again this time.

In terms of game cooperation, Microsoft has lost several hits in the past two years. For example, last year’s TGA Game of the Year, the award-winning Baldur’s Gate 3, was first launched on the PS platform. This year’s highly anticipated domestic game Black Myth: Wukong was launched on the PS, but the Xbox version was also delayed. Together with the “Phantom Beast Palu”, Microsoft can be said to have lost three hits in a row.

With the establishment of the joint venture, it may only be a matter of time before “Phantom Beast Palu” is available on PS devices, but as for future game development, the decision-making power will most likely still be in the hands of PocketPair. If licensed games for other platforms are to be made, it will most likely be handed over to Sony’s Aniplex.

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