As the “most handsome guy” in the recent gaming circle, Game Top has previously reported and analyzed “Yuanmeng Star” from multiple dimensions.
As of the writing of this article, this game still maintains the excellent results of ranking first on the App Store free list and fifth on the best-selling list, and continues to create historical records for new game launch performance.
After the game launched the “New Year’s Day Welcome Tournament” event on December 29, I once again discovered a new perspective of observation – “Yuanmeng Star” is the first e-sports event system in the field of party games, and it is likely to have unique reference value. .
After all, at the press conference, officials mentioned that they would invest 100 million yuan in the creation of the first e-sports event. In terms of the format of the event, the official emphasized that it will take the low-threshold route of “everyone can participate, and participants will receive prizes.” As a starting point, this orientation competition has actually shown many official thoughts on the positioning of the “Yuanmeng Star” competition.
Looking at the large DAU products in the industry, especially games with competitive gameplay, it is basically impossible to live long without e-sports. From this perspective, the e-sports event system can be said to be an indispensable ecological layout for the long-term development of party games.
So with subsequent investment and planning, as well as the filling of game content and the expansion of the player ecology, what will the future “Yuanmeng Star” competition look like? Are there any differentiated advantages in promoting large-scale events around party games that emphasize leisure and social experiences? While we are rushing to rank during the New Year’s Day holiday, we might as well talk about this “new species” again.
Party game e-sports system, Yuanmeng Star begins to explore the path
In my opinion, “Yuanmeng Star” has more confidence than many products to participate in large-scale e-sports events.
The first is the features and possibilities brought by the gameplay itself.
In the classic mode, a large number of players go through levels together and are eliminated step by step, which is different from the competitive system of many games. This is because this kind of grand breakthrough gameplay, which has become increasingly popular in recent years, not only allows players to experience operational battles such as platform jumping, but also covers the unknowns caused by many emergencies and mistakes. The underlying gameplay logic with strong operations and multiple variables, combined with the cute art packaging, gives the party gameplay an exclusive sense of competition.
It is foreseeable that there will be many highlights in this type of event: it can be that the players use precise route planning, positioning, and prediction to achieve the best results, or they can spot other people’s mistakes and reverse the serve, or even be late at the last moment of the outbreak. It can be both hard-core competition and entertainment. The main gameplay of “Yuanmeng Star” does make its events contain considerable spectacle and emotional value.
The diverse gameplay featured in “Yuanmeng Star” can provide various themes for competitive events to open up the pattern.
For example, if the game’s super brawl, biochemical pursuit, weapon master, speed competition and other gameplay methods can be brought into the event, it will be a completely different event in terms of operation, tactics and focus.“Yuanmeng Star” is like a grand “sports meeting”, covering different events such as sprinting, high jump, weightlifting, diving and so on – there is no comparable precedent in the industry.
To be more specific, the “Weapon Master” mode in the game focuses on FPS competition, which focuses on marksmanship, positioning, sense of space and team awareness. “Chaos” is about single-player and multi-player strong operational confrontation and precise use of venues and props. Each gameplay contains a different competitive experience, and the event brand will therefore become very attractive.
In particular, the UGC content in “Dream Space” has stretched the possibilities of competition to an extent that is difficult to predict.
For example, “Charge Competition-King’s Canyon”, a map that aims to combine shooting and MOBA, is obviously playing a very new competitive content.
This mode not only has MOBA crystals, defense towers, soldiers, red and blue buffs, but even scene features such as rivers and grass for sneak attacks are perfectly restored. But the gameplay itself is TPS shooting, trying to push towers and clear troops from a more immersive pursuit perspective. The possibilities brought by this kind of gameplay and mechanism innovation are expected to create an endless stream of freshness for subsequent events.
Second is the audience.
In this regard, “Yuanmeng Star” has an inherent advantage. Not only is the theme, picture, and gameplay itself very friendly. The diverse gameplay system mentioned above can also effectively attract audiences from various fields to participate. For example, fans of FPS and MOBA may find something to focus on in the “Yuanmeng Star” competition.Become a participant in the “events within events”.
At the same time, according to independent calculations by DataEye Research Institute, the user composition of “Yuanmeng Star” is 22.53% after 00, 28.12% after 90, 30.11% after 80, 15.94% after 70, and the rest account for 3.3%. It can be seen that the development momentum of this game is strong and it already has a diverse user group, which is enough to create a “national e-sports” experience.
The scalability of the gameplay and the large DAU foundation give the Yuanmeng event a lot of innate accumulation. As long as there is excellent event planning and operation, there is a chance to explode.
In this regard, the “e-sports team” of “Yuanmeng Star” is even more prepared. As the developer and operator of “Honor of Kings”, Tianmei has an absolutely excellent level of e-sports event operation. The KPL (“Honor of Kings” Professional League) it created is a heavyweight domestic event with far-reaching influence. “Yuanmeng Star” There is no need to worry too much about the quality of the event.
The most important thing is that a systematic e-sports ecosystem can help the long-term development of games with competitive attributes. Relying on e-sports, there are many cases of Tencent’s large DAU games that have maintained a large number of active players for many years after being online. Tencent, which is good at building systematic and professional e-sports events in China, will also open a new era of real party e-sports.
At present, I am just curious about how the official will convey the unique competitive temperament of “Yuanmeng Star”? How will we explore and build the first systematic party e-sports event? Considering that the e-sports events of party games are different from KPL, its family-friendly nature is destined to make it difficult to take the route of hard-core events. Players should be encouraged to actively participate – this naturally requires official dissemination and guidance inside and outside the game.
It’s time for “esports for all” to take hold in the field of party games
Since e-sports became popular in China, “e-sports for all” has been mentioned frequently, but from my personal observation, there are not many products that can truly achieve this level. From the perspective of watching the game, it makes sense. If we talk about “participation”, then the so-called “universal” can only be achieved in a few games.
In comparison, “Yuanmeng Star” is really a bit “national soil”. The category characteristics of its party games will undoubtedly help the current top e-sports ecology to further complete the territory of democratization.
On the one hand, there is a lower threshold for participation.
Just like this “New Year’s Day Welcome Competition”, the official focus is “I can do it, I can do it”: as long as you meet the corresponding rank requirements in the game rankings, you can sign up to participate, and you can get 100 audition points in total. Eligibility for knockout rounds. The lower audition standards, the lower operating limit, and the family-friendly nature of the game make “universal participation” finally no longer an empty talk.
Of course, this does not mean that there are no professional players in “Yuanmeng Star”, but this type of competition is obviously easier to enhance users’ sense of accomplishment.
The second is the “offline carnival” centered around online events.
I’m not sure what offline activities the official will design for “Yuanmeng Star”, but based on my observations of other competitive games under Tencent, the official is definitely sure about how to create immersive offline scenes and activities around e-sports and organize carnivals. It’s easy to catch.
Of course, the e-sports competition of party games is still in its early stages, and it is difficult to say in what specific dimensions the official will make efforts in the future, but “Yuanmeng Star”‘s dare to be the first in the category has brought a lot of room for imagination. In particular, with Tencent’s resource allocation and its accumulation in the field of e-sports, organizing relevant events has the advantage of “dimensionality reduction”.
